In September 2025, AI continues to transform our daily lives, from creative work to productivity to learning. With billions of users worldwide, AI tools are no longer a passing trend, but essentials. Based on recent monthly traffic data (over 278 million visits for the leader), here is a ranking of the 10 most popular AI tools to date. For each tool, a description, its key features and why it’s booming. Ready to explore?
1. Canva
Canva is an AI-powered graphic design platform, ideal for creating professional visuals without advanced design skills. Thanks to its Magic Studio suite, it integrates image generators, text and automated layout tools.
Key features: AI art generation, magic editing (background removal, intelligent resizing), and real-time collaboration. With over 170 million active users, it represents 33% of the AI design tools market.
Why it’s popular?: Perfect for freelancers and marketing teams, Canva democratizes design and attracts 278 million monthly visits thanks to its intuitive simplicity.
2. DeepL
DeepL is a neural translator that excels in natural and contextual translations, supporting 31 languages with superior accuracy to traditional competitors. It recently launched DeepL Write, an AI writing assistant to rephrase texts.
Key features: Real-time translations, advanced grammar correction, and API integration for apps. Over 10 million monthly users, including 500,000 professionals.
Why it’s popular?: In a globalized world, its “human” results make it the ally of international companies, with 137 million visits per month.
3. QuillBot
QuillBot is an AI writing assistant that helps paraphrase, summarize and improve texts for optimal clarity. It is particularly useful for students and writers.
Key features: Rephrase modes (formal, creative), plagiarism detector, and browser extension for seamless integration.
Why it’s popular?: With 90 million monthly visits, it appeals through its partial free nature and impact on writing productivity, ideal for web and academic content.
4. ChatGPT
Developed by OpenAI, ChatGPT is the conversational chatbot par excellence, capable of answering complex questions, generating code, stories or even images via DALL-E.
Key features: Multimodal (text, image, voice), customization via GPTs, and integrations with third-party apps. 77 million monthly visits.
Why it’s popular?: Pioneer of mainstream AI, it remains essential for daily assistance, with constant updates like GPT-4o.
5. Gemini
Gemini, from Google DeepMind, is a family of multimodal models accessible via a chatbot for various tasks: search, coding, translation and image creation.
Key features: Native integration with Google Workspace, advanced image generation, and over 100 million users via Google One. 47 million monthly visits.
Why it’s popular?: Its connection to the Google ecosystem makes it a natural choice for professionals, surpassing competitors in speed and accuracy.
6. Remove.bg
Remove.bg is a simple AI tool for removing image backgrounds with one click, perfect for quick photo editing.
Key features: Batch processing, API for developers, and free HD results for small files. 42 million monthly visits.
Why it’s popular?: Essential for e-commerce and content creators, it saves hours of manual retouching.
7. Grammarly
Grammarly is an AI spelling and style checker that goes beyond grammar to suggest improvements in tone, clarity and engagement.
Key features: Real-time analysis, personalized suggestions, and integration with Word, email and social networks. 40 million monthly visits.
Why it’s popular?: Indispensable for non-native English speakers and communications professionals, it boosts writing confidence.
8. Character.ai
Character.ai lets you chat with customized AI characters, from virtual celebrities to imaginary friends, for roleplay or learning.
Key features: Custom bot creation, immersive conversations, and community of 20 million monthly visits.
Why it’s popular?: Its playful aspect attracts young people and storytelling fans, with explosive growth in AI entertainment.
9. Microsoft Copilot
Copilot, integrated into Microsoft 365, is an AI productivity assistant using GPT-4o and DALL-E to automate tasks, generate content and analyze data.
Key features: Team collaboration, Excel slide generation, and over 1 million professional customers. 11 million monthly visits.
Why it’s popular?: Perfect for enterprises, it integrates seamlessly into the Microsoft ecosystem.
10. Perplexity AI
Perplexity is a conversational AI search engine that provides sourced answers in real-time, with citations for reliability.
Key features: Live web search, Pro mode for AI shopping, and Comet browser; 169 million monthly queries for 10 million users.
Why it’s popular?: It revolutionizes search by avoiding hallucinations of traditional chatbots, ideal for researchers and journalists.