Run Google Ads from your favorite AI. Skip the maze of interfaces.
Launch and manage your Google Ads campaigns directly from your MCP client (like Claude) via a remotely hosted server. No Google Cloud setup, JSON editing, or terminal required. Created by a marketer, for marketers. The MCP server is fully hosted, safer with OAuth authentication, and built for PPC with opinionated defaults based on best practices. Allows for campaign/ad group creation and editing (Search), adding keywords and RSAs, managing budgets and networks. Offers hygiene and review features like auto-tagging and disapproval management. Provides reporting on campaigns, ad groups, ads, keywords, devices, geo, and search terms. Facilitates negative keyword management and search term review. Includes a Keyword Planner for ideas and historical metrics. Enables clean CSV exports. Installation takes about 60 seconds by adding the custom connector `https://googleads.hireotto.com/mcp` in Claude, then authenticating via Google.
For solopreneurs launching their first Google Ads, the Google Ads MCP Server enables campaign creation using natural language. Example: A freelance photographer can ask their AI to 'Create a Search campaign for wedding photography in London with a $20 daily budget,' and the campaign is set up without navigating the Google Ads interface.
For marketing agency teams, the Google Ads MCP Server enables quick performance analysis across multiple client accounts. Example: An account manager can ask their AI, 'Show me the ROAS for all client campaigns in the last 30 days,' to get an immediate overview without logging into each account separately.
For e-commerce managers, the Google Ads MCP Server allows for real-time ad spend optimization through conversational commands. Example: A store owner can ask, 'Pause all Google Ads campaigns with a CPA over $50,' to immediately cut underperforming spend and reallocate budget.
For small business owners, the Google Ads MCP Server facilitates keyword research directly within an AI chat interface. Example: A local bakery owner can ask, 'Research keywords for custom birthday cakes in San Francisco with search volume and CPC data,' to inform their campaign strategy.
The Google Ads MCP Server itself is open-source and free to use. However, you will incur costs associated with the Google Ads API usage and any cloud hosting services you might use to deploy the server.
The Google Ads MCP Server software is free. Costs are primarily related to your Google Ads API usage and any infrastructure expenses if you choose to host it on a cloud platform like Google Cloud Run.
Alternatives to the Google Ads MCP Server depend on your specific needs. For direct API interaction without an MCP layer, you can use the Google Ads API client libraries. Other AI-powered advertising tools may offer similar campaign management capabilities.
Installation typically involves configuring Python and using `pipx` to install the server. You'll also need to set up Google Ads API credentials, including a developer token and project ID, and configure your AI agent's settings to point to the MCP server.
The Google Ads MCP Server uses standard authentication methods like OAuth 2.0 or service accounts for secure access to your Google Ads data. Compliance with GDPR and other data privacy regulations is your responsibility when handling user data through the server and connected AI agents.
The Google Ads MCP Server is designed to be run on a server, which can be accessed from various devices. It does not have a dedicated mobile application, but you can interact with it through MCP-compatible AI clients that may have mobile interfaces.
The Google Ads MCP Server allows AI agents to interact with the Google Ads API. It provides tools to discover accessible customer accounts and execute queries to fetch campaign metrics, budgets, and status using natural language.
We're still verifying the official pricing for Google Ads MCP Server. In the meantime, the most up-to-date plans and prices are available directly on the publisher's website.
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