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HomeToolsWriting & SEOLookt
Lookt

Lookt— Review, Pricing, Alternatives

Track how AI talks about your brand. Then master it.

Be the first to leave a review (no signup required)
Writing & SEOFreemium
  • Overview
  • Pricing
  • Comparisons
  • User reviews
  • Discussions

Overview

Description

When a user asks a buying question to ChatGPT, the AI recommends certain brands. Most companies don’t know if they appear in these responses. Lookt monitors your brand on ChatGPT, Perplexity, and Gemini. You see where you rank, where you’re missing, and how competitors position themselves. You then receive prioritized actions: what content to create, what gaps to fill, and the estimated impact of each fix. First results in two minutes.

Strengths
  • Monitors your presence on major AI assistants (ChatGPT, Perplexity, Gemini)
  • Identifies missed opportunities and prioritizes actions to improve visibility
  • Fast results with actionable recommendations
Weaknesses
  • Requires regular analysis to stay relevant
  • Potentially high cost for small businesses
  • Depends on the evolution of AI assistant algorithms

Use cases

Solopreneur assessing project management tools

Solopreneur managing multiple projects

For solopreneurs managing multiple projects, Lookt enables them to understand how AI assistants like ChatGPT recommend project management software. For example, a solopreneur can see if Lookt is mentioned when asking 'What are the best project management tools for freelancers?' and identify if competitors are favored.

Startup founder researching CRM options

Startup founder evaluating CRM solutions

For startup founders evaluating CRM solutions, Lookt helps identify if their brand is recommended by AI when asking about customer relationship management. For instance, a founder can discover if Lookt appears in responses to 'Top CRMs for small businesses' and learn which features or benefits AI highlights.

Marketing manager tracking competitor mentions

Marketing manager analyzing competitor presence

For marketing managers analyzing competitor presence, Lookt provides insights into how AI assistants position competing brands in product recommendation queries. For example, a manager can see if a competitor is consistently mentioned in 'best marketing automation tools' prompts and understand the context of those mentions.

Content strategist identifying AI visibility gaps

Content strategist optimizing for AI

For content strategists optimizing for AI, Lookt pinpoints specific questions or topics where their brand is absent from AI recommendations on platforms like Perplexity and Gemini. For instance, a strategist can identify that their brand is not mentioned when asking 'how to choose a video editing software' and prioritize creating content to fill that gap.

Small business owner comparing software solutions

Small business owner seeking software

For small business owners seeking software, Lookt reveals how AI assistants like Gemini recommend solutions for specific business needs. For example, an owner can check if Lookt is included in answers to 'best accounting software for small businesses' and understand its perceived value compared to other options.

Frequently asked questions

How much does Lookt cost?

Lookt offers a free tier for basic monitoring. Paid plans start at $20 per month for more comprehensive tracking and features. Enterprise pricing is available upon request for larger organizations with specific needs.

Is Lookt free?

Yes, Lookt offers a free tier that allows users to start monitoring their brand's presence on AI platforms. This free option provides basic insights into how AI discusses your brand.

What's the best alternative to Lookt?

While Lookt focuses on AI chatbot mentions, alternatives like Brandwatch or Talkwalker offer broader social listening and media monitoring capabilities. For direct AI mention tracking, Lookt's specialized approach is unique.

Is Lookt secure / GDPR-compliant?

Lookt is designed with data privacy in mind and aims to be GDPR-compliant. The platform focuses on publicly available AI responses and does not collect personal user data from the AI interactions.

Does Lookt have a mobile / web / desktop version?

Lookt operates as a web-based platform, accessible through any modern web browser on desktop or mobile devices. There is no dedicated desktop application or mobile app currently available.

How do I install Lookt?

Lookt is a web-based service, so no installation is required. You can access and use Lookt directly through your web browser by signing up on their official website.

Pricing

Lookt pricing — under verification

We're still verifying the official pricing for Lookt. In the meantime, the most up-to-date plans and prices are available directly on the publisher's website.

Are you the publisher of this tool? to edit this information.

Comparisons

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User reviews

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Discussions

Chat about Lookt

This space lets you connect with other users of the tool: ask questions, share tips and your experience to move forward together.

  • Discuss the tool and its features
  • Ask the community for help or advice
  • Share your experience and use cases
Information
CategoryWriting & SEO
PricingFreemium
LanguageMultilingue
APINot available
Tags
brand-monitoringcompetitor-analysisdata-analysisseo-optimization
Updated May 9, 2026
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