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HomeToolsFinanceWallace
Wallace

Wallace— Review, Pricing, Alternatives

Create personalized investment strategies in the blink of an eye

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FinanceFree
  • Overview
  • Pricing
  • Comparisons
  • User reviews
  • Discussions

Overview

Description

Wallace empowers you to design custom investment strategies simply by thinking about them. With our patented AI-driven allocation and execution system, you manage the market your way. Don’t like a stock in an ETF? Exclude it. Frustrated by the dominance of the 7 giants in a stock index? Adjust it with a gesture. Got an idea for the next big trend? Create a custom strategy in an instant. Take full control of the market with Wallace.

Strengths
  • Full customization of investment strategies
  • Simplified management with AI
  • Increased control over portfolios and indices
Weaknesses
  • Requires basic understanding of financial markets
  • Dependence on technology and AI
  • Potentially high cost for advanced features

Use cases

Wallace for new investors building a personalized portfolio

New investor

For new investors, Wallace enables the creation of custom investment strategies without needing extensive market knowledge. For example, a user can exclude specific companies they don't want to invest in from a broad ETF, tailoring their portfolio to their ethical or personal preferences.

Wallace for active traders adjusting index weights

Active trader

For active traders, Wallace allows for the precise modification of market indexes to reflect specific market views. For instance, a trader can reduce the weight of a dominant tech company in an index to mitigate its influence on their portfolio's performance.

Wallace for identifying and investing in emerging trends

Trend-focused investor

For trend-focused investors, Wallace facilitates the rapid development of investment strategies based on emerging market opportunities. An example would be creating a custom strategy to capitalize on a predicted shift in renewable energy, by selecting and weighting relevant companies.

Wallace for investors excluding specific stocks from ETFs

Ethical investor

For ethical investors, Wallace provides the ability to customize ETF holdings by excluding specific companies. This allows an investor to build a diversified portfolio that aligns with their values, such as removing companies involved in fossil fuels from an energy sector ETF.

Frequently asked questions

How much does Wallace cost?

Wallace offers zero subscription fees and no account minimums. Brokerage services are provided through Alpaca Securities, LLC, and while trading is commission-free, relevant SEC & FINRA fees may apply.

Is Wallace free?

Wallace itself does not have subscription fees or account minimums. However, standard SEC & FINRA fees may apply to trades executed through their brokerage partner, Alpaca Securities, LLC.

What platforms does Wallace support?

Wallace is available as an iPhone app requiring iOS 16.6 or later. It also has a macOS version requiring macOS 13.5 or later and an Apple M1 chip or later, as well as an Apple Vision app requiring visionOS 1.0 or later.

Is Wallace secure?

Wallace Finance Co. is an SEC registered investment adviser. Brokerage services are provided by Alpaca Securities, LLC, which is an SEC-registered broker-dealer and member FINRA/SIPC, offering protection for securities up to $500,000. The app collects financial info, contact info, user content, identifiers, and usage data, with privacy practices detailed in their policy.

What are the limitations of Wallace's technology?

Wallace's algorithms rely on historical data and statistical models, which may not account for unprecedented market conditions or unexpected events. While the technology can process data quickly, it lacks the nuanced judgment of human professionals and is dependent on underlying software and hardware infrastructure, which could be subject to malfunctions or cyberattacks.

Can I exclude specific companies from my Wallace investment strategy?

Yes, Wallace allows you to customize your investment strategies by excluding specific companies from ETFs or adjusting the weighting of companies within indexes. This gives you more control over your portfolio's composition.

What is the 'Ask Wallace' feature?

Ask Wallace is a patent-pending AI Strategy Builder that allows users to create custom investing strategies based on their ideas. The app then handles the execution of these strategies.

Pricing

Wallace pricing — under verification

We're still verifying the official pricing for Wallace. In the meantime, the most up-to-date plans and prices are available directly on the publisher's website.

Are you the publisher of this tool? to edit this information.

Comparisons

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Discussions

Chat about Wallace

This space lets you connect with other users of the tool: ask questions, share tips and your experience to move forward together.

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  • Share your experience and use cases
Information
CategoryFinance
PricingFree
LanguageMultilingue
APINot available
Tags
access-controlai-personalizationai-tradinglaunch-strategy
Updated May 9, 2026
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